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Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

ebook
1 of 1 copy available
1 of 1 copy available
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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  • Accessibility

    The publisher provides the following statement about the accessibility of the EPUB file supplied to OverDrive. Experiences may vary across reading systems. After borrowing the book, you may download the EPUB files to read in another reading system.

    Summary

    Can Marketing Save The Planet? is a Moderate book with several lists, a few tables, some figures, and lots of links with structural markup. This book contains accessibility features such as a contains print page numbers, reading order, structural navigation, table of contents, index page-list, semantic structure, in-text links, and backlinks. All in-text citations are linked.

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    • No information about appearance modifiability is available.

    • Not all of the content will be readable as read aloud speech or dynamic braille.

    • Has alternative text descriptions for images.

    Conformance

    • The publication contains a conformance statement that it meets the EPUB Accessibility and WCAG 2 Level AA standard.

    • The publication was certified by Benetech.

    • The certifier's credential is https://bornaccessible.org/certification/gca-credential/.

    • This publication claims to meet EPUB Accessibility 1.0 WCAG 2.0 Level AA.

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    • Table of contents to all chapters of the text via links.

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    • The publication contains no hazards.

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  • Kindle Book
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  • English

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